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When a sales team isn’t hitting KPI’s or achieving goals, sometimes the explanation could be as simple as productivity. In today’s world, everyone wants to be as efficient as possible to leave time for the more valuable tasks, and it’s no different for a sales team.

If a sales manager wants to get the best out of their sales team, then ensuring your team is working as effectively as possible is a fantastic place to start. But how can you do so? In this article, we’ll share with you a few tips to help you get started.

Encourage and motivate your sales team

If your team is being recognised and applauded for their efforts, it’s no surprise that they’re more likely to continue doing a good job. Ignoring success could lead to staff discontent, so it’s important to recognise achievement and shout about them to keep the entire morale and wellbeing of the team strong. Respect goes a long way and if this is bridged between manager and employee then it’s only going to mean success.

If you want some tips on how you can encourage and motivate your sales team, you should give one of our recent articles a read.

Ensure meeting are; planned, prepared for, and to the point

It’s easy to get carried away with your colleagues in meetings, but not staying on track during meetings could result in a real loss of time and money, especially if meetings tend to occupy a considerable proportion of your calendar. Every meeting should have a clear purpose and you should always have a goal in mind that the meeting hopes to achieve.

Having this focus will help keep meetings on topic and ensure they set out what they aim to achieve.

What you can, you should automate

We’re fortunate enough to have a number of tools and processes that can help save us time and as a result, money.

Administrative tasks are a part of a salesperson role and unfortunately, there’s no getting away from it. However, it can be made easier.

From scheduling tools for managers, to report generation software, you will be amazed at how effective and streamline your daily routine can become. We would recommend focusing on where your processes could be more streamlined and then investigate some tools that could assist you.

To conclude, it is important to note that you should be measuring your sales continuously. Take stock of your current sales metrics and then implement some of these tactics and report on how these tips have had an impact on sales. You may find you’re surprised with the results.

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