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Here at Sandler, we believe that good Sales Managers generally have some things in common. We break this down into three key elements; effective recruitment, excellent team leadership, and having the ability to maximise your team's performance. In this article, we’re going to look at each of these things so you can see if you have what it takes to be one of the best.

Recruitment and Hiring

The first step to being a good sales manager is recruiting and hiring the most talented individuals. Effective recruitment is a systematic approach, where it is your job as a Sales Manager to evaluate a candidate's skills, habits, attitude, and other abilities to assess their suitability for the role. If you would like more information on hiring the ideal candidate, we have developed a series of tools designed to help you conduct meaningful interviews as well as making successful hiring decisions.

Leading Your Sales Team

At the end of the day, a Sales Manager will be accountable for achieving whatever goals are presented to them from above. Your job isn’t to sell but to coach, mentor, motivate and hold others accountable. If you’re unsure as to how you motivate and lead your sales team to perform as best as possible, we can help guide you.

Maximising Performance

A great Sales Manager leads by example. You have to embody everything you want your team to be. It is your responsibility to exhibit all the characteristics that you want from your sales team. Getting the best from your team requires you to take each member of your team as an individual, and devise a strategy that enables you to get the best from each person. There are a number of techniques, which have been proven to maximise your sales team's performance and you can read some of them in this recent article.

Now that you know what the key elements to being a successful Sales Manager are, you can now take the step and establish these management philosophies within your organisation. If you are interested in further sales management training, then get in touch with us and find out how we can help you succeed.

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