Skip to main content
Oxford | ukinfo@sandler.com

Blog

Most businesses need to sell. We would all love to be the next Apple - the company who manages to attract customers to it, but most of us will always need to do some outbound sales. Owners and Directors tell me that they get most of their business by referrals - this is great!

Referrals are most definitely the most effective and efficient way of growing your business. However, if you are not competent at making calls - either cold or warm ones - how well prepared are you to deal with the referrals when they come in?

You can motivate people in three ways:
Carrot, stick and goals. Carrot and stick are not long term options because either the carrot has to keep getting bigger and bigger to incentivize people to move towards it or the stick has to keep going which is tiring for all! Instead goal setting fires up our internal motivators and make us want to perform for our reasons not anyone else's.

Ask salespeople to list their least favorite selling activities, and you can count on “prospecting” being at the top of the list. And, the least favorite of all prospecting activities is unquestionably making cold calls.

Who likes queuing? No, me neither. I think it shows. I think the guy sitting next to me can tell, now I'm finally onboard the flight - after queuing through customs, queuing to buy a bottle of Evian, standing in line

I never have been able to understand why people can only see as far as the need of the day in which they are operating. It astounds me even more how these same people can be motivated at all. On a day-to-day basis, the job of running a business, selling, and hanging on to your clients can be tough.