2022 is well and truly underway but sales is a year-round game. No matter the time of day, you are constantly looking for new leads. To help guide you on your way, we have compiled an intuitive list of 5 ways to up your sales game this year.
Actively listening to your potential leads
If all you do is talk and not listen to your potential lead, they will learn nothing about you or the company you work for but it also works the other way around. Engaging with people helps you build. Listen 80%, talk 20%.
Provide free but valuable information
No matter what it is, anything free is a big draw to people and if you are giving out a taster of your product or a trial run of your service, people are more inclined to take you up on your offer.
With this in mind, making sure you’re offering the right valuable information to your target market is key to getting people interested and talking about your product/service
Optimise with SEO
SEO is not only useful for improving website rankings, it is also considered crucial for getting visitors to your site. More visitors = more potential leads. It isn’t a fast process with SEO but it does pay off in the long run.
Not only will your site have unique content, but engaging content can often help to gain a potential lead.
Solve rather than pitch
You want to solve the problems your potential leads have so when you pitch, tailor it to giving solutions to what your lead needs. You are more likely to get further when you are tailoring your proposal to something a lead needs to solve.
Email newsletters are key
Email marketing is starting to grow again and there are many ways to get people on your mailing list. Offering free tips, white papers and invites to must-attend webinars will peak your audience’s attention and can help to secure more leads.
Implementing these 5 ways into your 2022 sales game plan can help increase your list of potential leads and help you score those bigger sales goals.
Take a look at our free white papers to help guide you to success!
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