Most introductions to prospects are now over social media or email and because of that, people have started to become wiser about “sales” messages and emails. Social Selling is not a straightforward process but it is one that is taking social media by storm.
So what is Social Selling and how does it affect Sales Leaders and Managers in 2022? This article covers all of that and some tips to help you secure the leads you are looking for.
What is Social Selling?
Social selling is about building trusted relationships with potential prospects through social media. With this, building a brand on social media helps to secure this trust. The biggest platform to build your personal and business brand on is LinkedIn. All of this combined can help you and your sales team secure more prospects while promoting your business on social media.
Social media is a powerful medium which can accelerate your prospects while representing your business and its values.
How does Social Selling affect my team?
Your whole team should be present on social media, making sure profiles are optimised. You never know who could be looking at your profile so making sure it looks professional is key. Setting your cover banner to your company logo and making sure your job title mentions your business as well can help prospects make a decision.
One way to showcase your business through social media is through posting. Telling stories, promoting your services and personal branding can make or break someone connecting with you.
Social Selling Tips
- Create relationships - this can aid you when it comes to selling to your prospects and also helps to connect with possible future prospects
- Don’t jump into selling too quick - this can put prospects off which will in turn could lose you a sale
- Listen to prospects - pain points come with every business, listen to your prospects needs and work on giving them a solution
- Build a network within your sector - the more known you are, the more likely you are to have a bigger and better network
- Post valuable content consistently - LinkedIn is the best platform for connecting with people in your sector but also posting is key to showing prospects that you are present on platforms
Learn more with Sandler
While other sales training teaches you how to get better at playing the sales game, the Sandler Selling System has three key stages designed to prevent the games from ever being played:
Building and sustaining the relationship.
You will learn how to take the lead in the buyer/seller dance, set clear expectations, and establish guidelines for the ultimate decision, all while establishing an open, honest relationship.
Qualifying the opportunity.
You will learn how you, the salesperson, will determine if there is a good fit with the prospect’s needs, budget, and decision-making process and timeline.
Closing the Sale
Should the prospect qualify for your solution, then you will learn how to make a no-pressure presentation, confirm the agreement, and set expectations for delivery and referrals.
Check out all of our courses, white papers and training here
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