Winning big deals is always on a salesperson’s mind but sometimes those big wins are hard to get. Within this article, you will learn small yet effective ways you can help win those big deals with potential clients.
Pay close attention
Knowing their partner's and kids' names hit the emotional bank account. They know you care about not just them, but their family as well. You can even learn their birthday, favourite sports team and what they get up to outside of work.
Connect with them on LinkedIn
No matter the outcome, connecting on LinkedIn has been significantly proven to broaden your potential client base. Even if it doesn’t work out, you both get to see each other's updates on the platform.
A small gesture can go a long way
Whether it be liking one of their social posts or sending them a card on their birthday, these small gestures can provide you with the opportunity to be more visible to the potential lead that keeps you on their radar.
Listen to and address pains
Most clients will want a problem solved as soon as it arises. Make sure to listen to your potential clients' pains and offer solutions. This is a tried and proven way to further reinforce and bolster mutually beneficial business relationships.
Confidence goes a long way
Being confident with your potential clients shows them that you are not just confident about yourself but also your business. You won’t sell your business short when liaising with potential leads.
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